5 April 2024
easyJet launched its latest pilot recruitment campaign with a ‘talking billboard’ in central London.
Real-life easyJet pilot Captain Sarah Ackerley was strapped to a billboard to answer questions from the public, providing advice and insight into her career, and encouraging more people to take the an online pilot aptitude test via the QR code on the billboard.
easyJet is looking for 200 aspiring pilots to join its Generation easyJet Pilot Training Programme this spring. One of its aims is to tackle stereotypes and encourage more people to consider a career in aviation.
The online test assesses some of the key skills required to become an airline pilot and has been designed to encourage more people to consider the career. With no prior aviation knowledge or flying experience required, easyJet is giving people the opportunity to test their aptitude for some of the key skills needed to be an airline pilot, like sense of direction and reaction speed.
The online tests can be taken here:
The interactive ad was launched after a recent survey of 2,000 British parents and their children from the airline showed that visible role models play a critical role in people’s job ambitions, particularly for young people.
When asked why they believed that pilot is a role for men, the top reason given by children was that they had never seen a female pilot (41%) and of those young girls surveyed, nearly half 47% said they believe a pilot is a job for a man.
Maybe you could land an 80 ton jet! Photo: easyJet
Captain Sarah Ackerley, said, “Tackling gender stereotyping within aviation has been a long-standing mission for easyJet and I’m excited to be part of this latest campaign that’s allowing people to get a real insight into what skills are really important to do this job, and encourage more women into the profession.
“It’s an immensely rewarding career that I’m proud to champion and I hope by more people taking our new interactive test, they can challenge themselves to discover a talent they never knew they had and I hope to see them flying with us in the future.”
To apply to easyJet’s Pilot Training Programme, aspiring pilots need to be aged 18 or over by the time they begin training and have a minimum of 5 General Certificate of Secondary Education (GCSE) of Grade C or above (or equivalent), including Mathematics, Science and English language – no higher qualifications or degrees are required.
More here: becomeapilot.easyJet.com
