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'Generation Aviation' launched to boost aviation recruitment

Generation Aviation

A week-long campaign to boost recruitment in aviation has been launched by the Department for Transport.

‘Generation Aviation’ is part of a government plan to support aviation as it recovers from the pandemic.

According to the DfT, the new campaign will help to boost recruitment into the sector by:

  • Raising awareness of aviation careers, including the £700,000 Reach for the Sky programme which will fund outreach programmes and events to educate young people from all backgrounds
  • Signposting training, careers and opportunities to people looking to enter or move up in the industry, including through the relaunched Aviation Skills Recruitment Platform (ASRP) and TalentView Aviation, which have already received £600,000 in funding
  • Championing the sector to celebrate its successes and promote it to a wider audience, including through the incumbent and new Aviation Ambassadors inspiring representatives of the aviation sector and its breadth of opportunities
  • Driving research and data to articulate the issues facing the sector and inform decision making on its future resilience

Transport Minister Baroness Vere said, “The aim of Generation Aviation is quite simply, to build an aviation workforce fit for the future – a future that can only be realised by a new generation of aviation workers, from all corners of the country, representing the rich diversity of modern Britain.”

There will be several events over the coming days aimed at students, those already in other careers looking to make a future in aviation, as well as those already in the industry who are keen to progress or seek new skills and roles.

  • Tuesday will see webinars and panels on how people can enter the industry through education pathways
  • Wednesday will look at early career opportunities
  • Thursday will look in more depth at life in the sector
  • Friday will focus on accessibility, diversity and inclusion

Click here for the full list of Generation Aviation events

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